Key information

🔎 Fund Overview

Olaplex Holdings, Inc. is a science-enabled, technology-driven beauty company. The Company focuses on improving the hair health of its consumers. Its product portfolio is comprised of about 17 complementary products specifically developed to provide a holistic regimen for hair health. Its products are offered through professional, specialty retail and direct-to-consumer (DTC) channels and are developed to address three key uses: treatment, maintenance, and protection. Its products have an ingredient, Bis-aminopropyl diglycol dimaleate (Bis-amino), which works on a molecular level to protect and repair hair from damage. Its hair health platform includes four products that can be purchased and applied only by professional hairstylists, namely No. 1 Bond Multiplier, No. 2 Bond Perfector, Olaplex 4-in-1 Moisture Mask, and Broad-Spectrum Chelating Treatment. The Company sells its products directly to consumers through its brand Website, Olaplex.com, and third-party e-commerce platforms.