Key information

🔎 Fund Overview

Klaviyo, Inc. provides businesses with technology that captures, stores, analyzes, and predictively uses their own data to drive measurable outcomes. It provides software that brings consumers' first-party data together and uses it to create and deliver personalized consumer experiences across digital channels. Its Software as a Service (SaaS) platform combines its data and application layers into one vertically integrated solution with advanced machine learning and artificial intelligence capabilities. This enables business users of any skill level to harness their data in order to send the right message at the right time across email, SMS, and push notifications, measure and predict performance, and deploy the specific actions and campaigns that drive the highest impact. It is focused on marketing automation within e-commerce as its first application use case. It integrates its data layer and marketing application enabling businesses to create and store unified consumer profiles.