Key information

🔎 Fund Overview

Fluent, Inc. is a commerce media solutions company. The Company is leveraging a diverse ad inventory, robust first-party data, and proprietary machine learning. It primarily provides performance marketing solutions to its clients based on their desired outcomes, or specific actions in their marketing funnels, including a completed transaction, the submission of a registration form, or an app installation. It delivers data and performance-based customer acquisition services for over 500 consumer brands, direct marketers, and agencies across a range of industries, including media & entertainment, financial products & services, health & life sciences, retail & consumer, and staffing & recruitment. The Company operates a call center performance marketplace that provides live-call-based performance campaigns to help clients engagement. Through AdParlor, LLC, it offers clients a managed service for creator marketing and media buying on different social platforms.