Key information

🔎 Fund Overview

a.k.a. Brands Holding Corp. maintains a portfolio of global fashion brands, which includes two women’s brands, Princess Polly and Petal & Pup, and two streetwear brands, Culture Kings and mnml. The Company reaches an audience of consumers who seek fashion inspiration on social media and primarily shop online. Princess Polly is a fashion brand focused on fun, trendy dresses, tops, shoes and accessories with slim-fit, body-confident and trendy fashion designs. The brand targets a female customer between the ages of 15 and 25. Petal & Pup is a fashion brand offering an assortment of trendy, flattering and feminine styles and dresses for special occasions. Culture Kings brand is an online retailer of streetwear apparel, footwear, headwear and accessories. The brand targets male consumers between the ages of 18 and 35 who are fashion conscious, highly social and digitally focused. mnml is a streetwear brand that offers competitively priced, on-trend wardrobe staples.