Key information

🔎 Fund Overview

Advantage Solutions Inc. is a provider of outsourced sales, experiential and marketing solutions positioned at the intersection of brands and retailers. Its data- and technology-driven services include headquarter sales, retail merchandising, in-store and online sampling, digital commerce, omnichannel marketing, retail media and others, which help brands and retailers of all sizes get products into the hands of consumers. Its segments include Branded Services, Experiential Services, and Retailer Services. Branded Services segment offers capabilities in brokerage, branded merchandising and omni-commerce marketing services to consumer goods manufacturers. Experiential Services segment expands the reach of consumer brands and retailer products to convert shoppers into buyers through sampling and product demonstration programs executed in-store and online. Retailer Services segment provides retailers with end-to-end advisory, retailer merchandising, and agency expertise to drive sales.