Home
About
Pricing
Log In

What are you looking for?

Home
Pricing
Back

Sticking to your investment plan when markets fall

Long Term Investing

2 February 2026

6 min read

Volatility is a natural part of investing. So, what should you do if your investments drop?

17 views

Share

0 likes

Author Profile Picture

Written by

Hayden Smith
blog cover photo

Seeing your investments fall in value can feel unsettling. Headlines turn negative, super balances dip and portfolio values slide. These reactions are common, particularly for newer investors.

This guide explains why market ups and downs are a normal part of investing, and how long-term investors have historically navigated periods of uncertainty.

The focus here is on avoiding reactions to short-term noise. It's about understanding volatility, recognising emotional triggers and using simple frameworks that many long-term investors, including the Pearler community , use to stay aligned with their goals.

Understanding market volatility

Markets move up and down as new information emerges. These price swings are known as volatility. They reflect how investors collectively respond to changing expectations about growth, profits, interest rates and risk.

In Australia, the share market has experienced many downturns, including the early 2000s tech crash, the Global Financial Crisis and the COVID-19 shock. While these periods felt intense at the time, markets continued operating and eventually recovered over longer periods.

Volatility is not a malfunction. It's a built-in feature of markets that price risk and uncertainty in real time.

Why markets fall

Market declines are usually caused by a mix of factors rather than a single event. Common drivers include:

Economic data and outlook changes

Reports showing higher inflation , rising unemployment or slowing economic growth can affect expectations about company profits. When future earnings look less certain, share prices can fall.

Interest rate movements

Higher interest rates can reduce borrowing and spending across the economy. They also make lower-risk assets like cash and bonds more attractive, which can temporarily pull money away from shares.

Global events and uncertainty

Wars, pandemics, political instability and trade disputes can disrupt supply chains and business confidence. Even when the long-term impact is unclear, markets often react quickly to uncertainty.

Company-specific news

Earnings misses, management changes or regulatory issues at large companies can affect entire sectors, particularly in a concentrated market like Australia.

Investor behaviour and sentiment

Markets are influenced by human behaviour. Fear can spread quickly, leading to short-term overreactions where prices fall faster than underlying fundamentals change.

Experiencing these movements absolutely doesn't mean an investing strategy has failed. It means markets are processing new information.

Why sticking to a long-term plan matters

When markets fall, selling can feel like a way to regain control. Historically, however, many investors who sold during downturns locked in losses and missed later recoveries.

Long-term investing relies on time in the market rather than timing the market . A clear plan provides context during volatile periods and helps separate temporary market moves from long-term objectives.

Many Pearler investors build plans around automation and consistency, not because markets are predictable, but because behaviour is often the biggest driver of outcomes.

Emotional responses to falling markets

Money and emotion are closely linked. Behavioural finance shows that people feel losses more strongly than gains of the same size. This is known as loss aversion.

During market downturns, this can show up in several ways:

  • Anxiety about checking account balances or super statements
  • A strong urge to take action, even without new information
  • Increased focus on negative headlines or worst-case scenarios
  • Comparing decisions to friends or online commentary
  • Difficulty sleeping or concentrating on non-financial tasks

These reactions are normal. They're part of how the brain responds to uncertainty and perceived threats. The challenge is that markets may recover before emotions settle.

Recognising emotional responses doesn't remove them, but it can reduce the chance they drive rushed decisions like panic selling . Many experienced investors focus on creating systems that limit emotional interference during stressful periods.

5 practical ways investors manage volatility

Many long-term investors use simple, repeatable structures to help them stay invested during turbulent periods.

1. Revisit long-term goals

Market movements don't usually change why people invest. Goals like retirement, long-term flexibility or future milestones often remain the same, even when prices fall.

Writing goals down and revisiting them during downturns can help anchor decisions to purpose rather than price movements.

2. Use regular investing and automation

Investing fixed amounts at regular intervals, often referred to as dollar cost averaging , spreads investments across different market conditions. This reduces reliance on market timing and helps smooth entry points over time.

Pearler investors often use automation to keep investing consistently during both calm and volatile periods. Automation removes the need to make repeated decisions during emotional moments.

3. Reduce exposure to short-term noise

Constantly checking portfolios or news updates can amplify stress. Many long-term investors limit how often they review balances. Instead, they focus on scheduled check-ins, such as quarterly or annual reviews.

This approach doesn't ignore risk, but it avoids unnecessary emotional strain from daily price movements.

4. Create a cooling-off period for changes

Building in a pause before making changes can help. A set waiting period allows emotions to settle and decisions to be revisited with clearer thinking.

This simple rule can prevent impulsive actions during moments of heightened stress.

5. Use history and community for perspective

Looking at past market downturns and recoveries can help put current conditions in context. Markets have faced uncertainty before and continued operating.

Many investors also find it valuable to discuss their experiences in communities like Pearler’s , where real people share how they approach volatility over the long term.

Hypothetical case study: Jess

Jess is a 32-year-old teacher from Newcastle. She had invested $18,000 across shares and ETFs, aiming to build wealth over time.

In early 2020, her portfolio fell by about 25%, dropping to roughly $13,500. Rather than making immediate changes, Jess revisited her goals and reduced how often she checked her balance. She continued investing $300 per month using a regular investing approach.

By December 2021, after contributing around $6,300 and as markets recovered, her portfolio value had risen to about $22,800. Outcomes vary and returns are never guaranteed, but the experience helped Jess build confidence and stay committed to her long-term objectives.

Australian context and superannuation

Superannuation is designed as a long-term retirement system. Accessing super early is generally restricted and can involve tax and legal consequences.

The Australian Taxation Office (ATO) frames super as a long-term vehicle, with tax settings designed to reward staying invested over decades. Short-term market movements can feel worrying, but super investments are typically structured with long time horizons in mind.

Managing financial stress

Periods of market volatility can increase financial anxiety. Limiting exposure to sensational news, maintaining daily routines and talking through concerns with people you trust can help.

If financial stress begins to affect your sleep, mood or wellbeing, organisations such as Beyond Blue and the Australian Psychological Society provide support. Looking after your mental health is just as important as managing money.

Key takeaways

  • Market volatility is normal: Price movements reflect how markets process new information and uncertainty. They're not a sign that investing has stopped working.
  • Long-term plans provide structure: Clear goals and strategies help investors stay grounded when short-term conditions become noisy or uncomfortable.
  • Emotions influence decisions more than data: Anxiety and fear are common during downturns. Systems and routines help reduce emotional decision-making.
  • Consistency often matters more than timing: Regular investing and automation can reduce the pressure to predict market movements.
  • Support and perspective make a difference: Community discussion, historical context and professional guidance can help you navigate uncertainty more calmly.

The bigger picture

There's no single approach that suits every investor. What has remained consistent over time is that patience, structure and perspective tend to matter more than reacting quickly to short-term market movements.

Markets will continue to rise and fall. Staying clear on what can be controlled, such as behaviour, time horizon and process, helps keep those movements in context.


General information disclaimer

This article is for general informational purposes only and does not take into account your objectives, financial situation or needs. Investing involves risk, including the risk of loss. Rules, products and market conditions can change, so consider seeking advice from a licensed professional and checking relevant official sources before making decisions.

Author Profile Picture

Written by

Hayden Smith

Hayden Smith is the co-founder and Chief Technology Officer at Pearler. A veteran software engineer, Hayden has worked at Microsoft and Dolby, and worked as a Computer Science lecturer at UNSW since 2013. Hayden was also the team manager responsible for building Australia's first road legal solar car: the Sunswift. While Hayden didn't come to investing until his 20s, he has since become a fanatic for all things ETF (exchange-traded fund). He is also famous within the Australian long-term investing community for his frugal lifestyle. Along with Dave Gow from Strong Money Australia, Hayden co-hosts the Aussie FIRE podcast. He is a native of Ballina on NSW's far north coast, and currently calls Sydney home. To contact Hayden, drop him an email at hayden@team.pearler.com

Remember, that this is general in nature and doesn't constitute personal advice. Reach out to a financial professional when considering making financial decisions. All figures and data in this article were accurate at the time it was published. That said, financial markets, economic conditions and government policies can change quickly, so it's a good idea to double-check the latest info before making any decisions.

First trade free

Your first trade is free after signing up to Pearler!

first-trade-free
first-trade-free

COMMUNITY COLLABORATION PROJECT

Download Aussie FIRE Now

We've worked with Australia's top FIRE experts to create Aussie FIRE: The Ultimate Guide to Financial Independence for Australians. It covers all the knowledge, processes and tools you need to succeed on your journey - from taking your first step to becoming FIRE'd!

Subscribe and we will email you a link to download Aussie FIRE and keep you updated with all things Financial Independence in Australia.

first-trade-free

Comments (0)

no-comments-image
Be the first to comment and get the conversation going.

Sign in to add a comment

Back to top