Social Content Creator

Location: Sydney, in our studio (with some flex)

Reports to: Community Director

Wider team: Creative Director, Producer, Designer, Writer, Video Editor, Content & Podcasts

The brand: offering young Aussies a way out

Pearler is the Australian finance app for the next generation. We’ve built an obsessed community of 100k+ active users by offering a trusted, education-focused alternative to the old school, traditional incumbent financial services.

We’ve done all this on the strength of our product, and honesty in our approach. It’s helped us form partnerships with some of Australia’s best financial creator talent, who use and love Pearler, and build two of Australia’s top finance podcasts, the Get Rich Slow Club and Aussie FIRE.

We have just taken the leap from start-up to scale-up. Our next phase is simple: make Pearler a household name by going big, taking risks and having even more fun.

The opportunity

We are looking for a Social Media Manager to join our Community team and run Pearler’s organic social presence day to day across Pearlerhq and our education brands. Pearler already makes a lot of great things: two top finance podcasts, hundreds of educational articles, community stories, product launches and data on how 100k+ Aussies actually invest. Most of it never reaches social. Most of it never happens in real life either. You will change that.

This is a discovery role by design. You will work out what performs, what doesn’t, and what we’ve already tried, across organic social, in-app content and real-world activations, and the role will evolve around where we gain the most traction. If you want a role that is the same in month twelve as it was in month one, this isn’t it.

The mission

Own Pearler’s organic channels end to end: the calendar, the posts, the comments, the numbers. Repackage what we’ve already built into content made for each platform, weave in our data and a nod to topical money moments, and keep our community engaged and growing. Find what works, then do more of it.

What you will build and lead

• Run our channels day to day: Own the content calendar, posting and scheduling across Instagram, TikTok, YouTube, Facebook and LinkedIn, for the Pearler brand and for our podcasts, the Get Rich Slow Club and Aussie FIRE. 
• Repackage our library: Turn podcast episodes, Learn articles, product features and community stories into short-form video, carousels, memes and posts that people actually want to share. The raw material is already made and working hard elsewhere; you make it travel.
• Make the data talk: Work our community and investing data into shareable content: what everyday Aussies are buying, saving and automating. Real numbers beat hot takes.
• Ride topical moments, calmly: When money is in the news, we show up with the level-headed take. We never hype, panic or shout about hot stocks. The louder the headlines, the calmer we get.
• Keep the community engaged: Be in the comments and DMs, surface community questions and stories, and feed what you hear back into the content and the wider team.
• Amplify our activations: When we do things in the real world (events, stunts, meet-ups), you make sure the moment travels: capture it, cut it, post it.
• Trial, measure, learn: Run small bets every week. Track what performed and why, kill what didn’t, and share a simple read of the numbers with the team so the next week is smarter than the last.
• Feed the wider engine: Report your best-performing creative to the wider team so winners can be promoted via paid, and share the learnings behind them (the hook, the format, the audience) so they shape the next round of briefs across growth, creative and podcasts.
• Work with the studio: Pull from and brief our in-house creative team (Creative Director, Producer, Designer, Writer, Video Editor) when an idea deserves more polish, and make plenty yourself when speed matters more.

Who you are

• A true generalist: 3+ years running organic social for a brand. You can plan a calendar, write a caption, shoot and cut a Reel, read the analytics and answer the comments, all in the same day.
• Native to the platforms: You know why a hook works on TikTok but dies on LinkedIn, and you spot formats on the way up, not after everyone else has done them.
• A maker: You create content yourself, hands on, in tools like CapCut, Premiere, Canva or Figma. You don’t need a production crew to ship something good today.
• Adaptable by nature: This role will change shape as we learn. You’re comfortable with ambiguity, happy to trial things that might not work, and quick to change course when the numbers say so.
• Community-minded: You genuinely like the comments section. You treat replies and DMs as the content, not the chore after the content.
• Data-curious: You check how every post performed, form a view on why, and let that shape what you make next.
• A calm, plainspoken writer: Our voice is anti-hype and pro long-term investing. You can be funny and topical without shouting, and you’re comfortable working within the rules of a regulated finance brand (everything we publish is general advice, and we like it that way).

Big bonus: an interest in personal finance.

Why join Pearler now?

• Impact: We are cashflow positive in FY2026 with a clear path to growth.
• Equity: Get ownership in the company with sweat equity (stock options).
• Purpose: We are solving the wealth gap for our generation, plus helping people buy their first homes faster (HomeSoon) and invest for their kids (Headstart).
• Autonomy: You get to define what Pearler sounds like on social, with a huge library of content, data and community stories to work with from day one.
• Mentorship: Work closely with the founders Nick and Hayden, and be guided by our advisor Charlie who was Creative Director at Koala and co-founded Eucalyptus.

Interested? Email us at jobs@pearler.com.