Location: Sydney, in our studio (this team works together in person)
Reports to: CMO
Wider team: Creative Director, Producer, Designer, Writer, Video Editor, Content & Podcasts
The opportunity: offering young Aussies a way out
Pearler is the Australian finance app for the next generation. We’ve built an obsessed community of 100k+ active users by offering a trusted, education-focused alternative to the old school, traditional incumbent financial services.
We’ve done all this on the strength of our product, and honesty in our approach. It’s helped us form partnerships with some of Australia’s best financial creator talent, who use and love Pearler.
We have just launched our first home and super products. Our next phase is simple: make Pearler a household name by going big, taking risks and having even more fun.
We are looking for a Head of Growth to build, run and lead our growth engine. You will take our strategic advantage (our challenger voice, trusted educational content and existing podcasts and partnerships) and transform it into a high-velocity performance marketing machine that drives our goal of 200k new customers by 2027.
The mission
Own Pearler’s growth stack end to end: paid, owned and earned channels, the experimentation programme, the reporting that tells us what’s working, and the optimisation loop that makes next quarter better than this one. Be the strong, fluid link between growth and creative. Build the capability that lets us deploy 10x the ad budget, efficiently.
What you will build and lead
- Build the growth engine: Bring performance marketing, lifecycle and CRM, web and CRO, analytics and partnerships together into one tight, measurable capability. The shared engine behind every campaign, every channel and every surface where Pearler shows up.
- Own the ad accounts, hands-on: Meta Ads Manager and Google Ads are yours: campaign builds, budget pacing, bidding and audience strategy, creative testing, account hygiene. No agency in between. You’re the person in the ad account, not the person managing the person in the ad account.
- Set paid acquisition strategy: Across Meta, Google, TikTok, YouTube and emerging channels, from media plan to creative brief to post-campaign read, scaling our growth spend to national-brand level as we go big.
- Work hand-in-glove with Creative: You are the link between growth and creative, informing the creative process with performance data, writing briefs creatives actually want to work on, and converting performance insights into the next sprint’s plan.
- Run lifecycle and CRM: Our Customer.io programme end to end: campaign emails, lifecycle journeys, automation, segmentation, reporting and optimisation.
- Own web and CRO: Landing page production, sign-up flow optimisation, in-product conversion nudges, and an always-on experimentation calendar.
- Scale our loops: Turn Pearler’s referral and rewards programme into a repeatable, compounding channel.
- Hire and lead the Growth team: As the function scales, the roles, rituals and standards are yours to shape.
Who you are
- A seasoned growth leader: 8–12+ years in growth, performance, lifecycle or acquisition, with a solid chunk of it at fast-growing consumer brands, and ideally a fintech or product-led business where a bad experiment could cost someone something real. You’ve led a function or a specialist team: set its direction, managed its people, answered for its number.
- Hands-on in the tools: Senior has never meant hands-off for you. You’ve personally run Meta and Google ad accounts at six-figure monthly spend: built the campaigns, managed the budgets, answered for the results. Beyond the ad platforms: Customer.io or an equivalent ESP, PostHog, Amplitude or Mixpanel, Tableau or Looker. You can ship an email, a segment and a small experiment without waiting on anyone.
- Fluent in the numbers: CAC, LTV, payback, attribution, cohort curves, activation rates, funnel drop-offs, because growth that can’t be measured is usually growth that didn’t happen.
- A systems thinker: Comfortable in a team that serves multiple internal customers (Content and Comms, Podcasts, Product), and able to prioritise across competing demands without turning into a ticket desk.
- A creative partner: You write briefs creatives actually want to work on, you can spot when a landing page is doing too much and a sign-up flow too little, and you’re low ego, high energy: the person other functions actually want to partner with.
- On a mission: You’re fed up with a financial system that’s left a generation of Australians renting forever, working forever, never quite getting ahead. You know why a long-horizon investor behaves differently from a crypto flipper, and you want to use growth craft to help fix that.
Why join Pearler now?
- Impact: We are cashflow positive in FY2026 with a clear path to growth.
- Equity: Get ownership in the company with sweat equity (stock options).
- Purpose: We are solving the wealth gap for our generation, plus helping people buy their first homes faster (HomeSoon) and invest for their kids (Headstart).
- Autonomy: You are the first Head of Growth. Tools, rituals, measurement, team shape: the growth engine of our next era is yours to build, not someone else’s version to slot into.
- A working engine: Our content, comms and podcast teams have real audiences, not just briefs. Aussie FIRE and Get Rich Slow Club reach 100k listeners a month. Your job is to scale what already works.
- Mentorship: Work closely with the founders Nick and Hayden, and be guided by our advisor Charlie who was Creative Director at Koala and co-founded Eucalyptus.
- The package: Highly competitive salary, shares in the company, and 6 weeks annual leave.
Pearler is committed to building a diverse, inclusive team. We hire for talent, curiosity and character.
Interested? Email us at jobs@pearler.com.
